According to ad agency Ogilvy & Mather Chicago, wildlife organizations have jumped on the bandwagon in recent years to ‘save the pandas’—forgetting that there are other endangered animals in the world.
As such, Ogilvy Chicago created an ad for APES (A Project of the Conservation Trust) to highlight the ‘favoritism’ some animals receive, and the importance of conserving all wildlife—not just ‘cute’ animals that everyone adores.
In the cute but sad 60-second spot, a gorilla paints himself white, only to look more like the much-loved panda—striking a chord in its viewer.
“A panda is the ‘poster child’ for wildlife conservation—and when it comes to preservation and protection, it really is ‘survival of the cutest’, not the fittest,” APES founder, Lee Theisen-Watt said in a statement.
“We wanted to shine light on the ‘forgotten’ primates, centering our story around a gorilla who sadly knows his chances of protection are greater if he appears more like a panda.”
via Reuters
No comments:
Post a Comment