TRIUMPH: TAILORING FEMALE CONFIDENCE

Triumph Tailoring Female Confidence campaign held a star-studded event at Bandar Utama, 1 Utama with a glamorous fashion show and a spectacular exhibition showcasing Triumph’s heritage pieces from the 19th century and its evolution to date. The heritage pieces were specifically flown in from Germany headquarters’ archive for this momentous occasion. This campaign in partnership with Parkson was held in conjunction with Triumph’s 127 years of heritage, expertise and style, highlighting its evolution and dedication of being the purveyor of women’s confidence.

Over 200 guests were hosted to an evening of glitz and glamour where they stylishly dressed to the occasion and many were even spotted wearing vintage styles. The much awaited event began as guests were seen mingling and taking a closer look at the exclusive heritage pieces which were all beautifully showcased. The host for the night Daphne Iking took the stage by greeting the guests and welcomed Ms. Lai Yuen Ping, General Manager of Sales and Marketing to give her welcome note. After which a special surprise makeover was announced where a random guest was picked from the crowd and was revealed before the night ended.

Daphne Iking

To inaugurate the momentous occasion a spectacular fashion show was held showcasing different eras. It started off with the Victorian era, followed by the Roaring 20s, then the Swinging 60s, featuring Dernier Cri – Innerwear worn as outerwear, last but not least Dernier Cri – It’s all about Red. The much awaited grand finale saw the gorgeous Amber Chia gracing the cat walk in a stunning black corset adorned with thousands of red Swarovski Crystals.

Amber Chia

Fashion Show Finale

The Malaysian supermodel described the fashion show as a ‘lingerie time machine’ and added that Triumph’s rich history has played an integral part in women’s lives for more than a century and there would be another century of lingerie perfection to look forward to.

Also seen at the glamorous event were celebrities – Dynas Mokhtar, Lyn Lim, Chermaine Poo and Patricia K.

Patricia K & Christine Mah

Wayne Chua, Lai Yuen Ping & Chermaine Poo

Lynn Lim & Chermaine Poo

Patricia K & Amber Chia

Dynas Mokhtar

Amber Chia & Lai Yuen Ping

Dennis Yin & Cathryn Lee

Weng Poh Lin, Evelyn Lee and Parkson Team

Perfectly embodying Triumph style, guest mingled and enjoyed an array of canapés and specially
tailored-made Triumph beverage to suit the occasion. The event ended on a high note as guest and on-lookers alike caught a glimpse of 127 years of lingerie history courtesy of Triumph.

Triumph is a reflection of its true German heritage. Established in 1886, the business that started out with just six sewing machines and six employees has developed into a unique global player, with 37,500 employees working in over 120 countries.

” Our success is due to our dedication through the years in creating lingerie and shapewear that not only looks fabulous but also feels fabulous – bringing out the goddess in each and every woman. Every year we continue to re-define the lingerie industry and exceed consumer expectations with our tireless efforts in lingerie innovation,” said Lai Yuen Ping, General Manager of Sales and Marketing, Body Fashion (M) Sdn Bhd.

Triumph has established itself in Malaysia for over 40 years and it is the only European lingerie maker that tailors specifically and in all detail to meet the needs of the Asian body structure and wearing preferences. Through the Triumph Tailoring Female Confidence campaign, Triumph showcases strong commitment as the world’s leading lingerie brand that emphasizes on bringing the best quality, superb craftsmanship and innovative range that’s at the cutting edge of fashion.

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