In an epic marketing move for the newly launched Volvo FL truck, the makers put Oscar-nominated director Henry Alex Rubin in charge to produce this adrenalin-pumping advertisement for the truck. This very real set-up opens with the Volvo FL getting spray painted bright red before being chased down the narrow streets of Ciudad Rodrigo, Spain, by a bunch very angry bulls, to demonstrate the superb manoeveribility of such a large truck in the tight-urban layout of the streets.
Armed with a Volvo FL truck, 28 cameras, 250 crew members (including 50 bull-runners) and featuring Hollywood stunt driver, Rob Hunt, here is the viral outcome of Rubin’s daring direction.
No comments:
Post a Comment