What if sharing an Oreo cookie could change your life? That is the premise ad agency The Martin Agency explored in their latest campaign for Oreo.
Titled ‘Wonderfilled’, the advertisement taps into the universal feeling of wonder.
The agency claims that the campaign “captures the feeling that kids are naturally so good at, yet adults need to be reminded of: a sense of wonder in the world”.
In the whimsical video, accompanied by an equally whimsical and infectious jingle, musician Adam Young of Owl City sings about how having an Oreo might change a monster for the better: “Wonder if I gave an Oreo/to a vampire in a creepy show/Would he not act so undead/Would he thirst for milk instead?”
via The Martin Agency and AdWeek
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