Fans booed when Bob Dylan went electric in 1965, but in 2013 in the Czech Republic no one seemed to bat an eye when the Czech National Symphony Orchestra one-upped Dylan by also going mobile.
As part of a stunt to promote a new “all-digital” bank in Europe called Hello Bank!, BNP Paribas and ad agency B-Roll wired up 60 musicians with smartphones and tablets for a rousing rendition of “Carmen.” According to a behind-the-scenes video, the effort required 227 different interfaces that were hooked up to Wi-Fi.
The point: You and your mobile device can make beautiful music together. Or something.
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